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Castlegar reviews its branding

Is the City of Castlegar Happily Ever After?

Council has hired a marketing company at 95 hundred dollars to measure the success of its corporate brand – which includes the slogan “Happily Ever After – that was established in 2008.

City Councillor Florio Vassilakakis says they’ve hired the same company that helped create the brand seven years ago.

Vassilakakis says it is not only important to make residents feel they are part of a community with a good brand but to attract new people to the area.

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